★Consulted with developers to solve client problems related to usability & design of Bandsintown Facebook application.
★Trusted with increased e-mail marketing responsibilities because of dependability and ability to work autonomously.
★Solved technical problems for clients regarding application installation.
★Reported to public relations manager as part of a multidisciplinary team.
★Increased efficiency and effectiveness of e-mail marketing campaign by discovering and analyzing best practices.
★Communicated with various levels of clients and upper ma
★Developed web sites and Facebook pages using HTML/CSS.
★Consulted with customers to meet individual site needs.
★Drove traffic to the IST/Penn State Admissions office website.
★Wrote insightful posts reflecting on IST at Penn State to educate prospective students.
★Tracked links and traffic with URL shorteners and Google Analytics tools.
★Edited CSS and blog layout for customized look and feel.
★Appointed as team leader two weeks into pre-campaign for eye care practice.
★Raised click-through rate from < .1% to .84% by campaign end.
★Managed $200 budget over 21 day campaign effectively.
★Selected keywords and developed Ad Groups based on quality score and relevancy.