Liza Sperling

Marketing & Social Media Strategy: Executing & measuring integrated marketing plans for launching new initiatives, customer acquisition & company growth utilizing PR, social media, advertising, email & event strategies.

Strategic Account Management & Growth: Managing relationships & communities, prioritizing product feedback, nurturing super-users, leveraging feedback to build a customer-centric roadmap & acting as voice of the customer internally.

Enterprise Sales: Consultative SaaS sales expertise, including customized use cases & analytics for var

*Developed the multi-year, global marketing strategy and corporate partnership plan for a not yet public energy initiative
*Built the corporate partnership structure: defined participation tiers, related benefits and marketing strategy
*Identified target companies and decison makers & initiated C-level relationships and meetings to engage partners

*Raised initial seed capital & served as the point person for all Investors
*Co-managed start-up responsibilities, including developing and executing the marketing and investment strategies, identifying potential partners and service providers and setting up in house technology
*Created reporting and analytics tools to track and monitor performance, risk and other relevant metrics
*Set up secure online portal for investors to monitor their performance
*Created all marketing materials, including the pitch book, quarterly letters, industry overviews and on

*Optimized growth of $10B+ Long/Short Equity Hedge Fund
*Developed & launched Maverick Capital's Fund of Funds

*Sole Analyst promoted to join the Private Wealth Management Associate Training Program
*Selected by the top producing Team to: Invest, rebalance and maintain a $500 million equity & a $6 billion fixed income portfolio and recommend and present asset allocation and investment strategies to existing & prospective clients