Lena Blackstock
German Engineered. Refined in America.
Design Ethnographer in training. I enjoy simple design, human interaction patterns and technology. My primary goal is to be engaged creatively and purposefully.
Design Ethnographer in training. I enjoy simple design, human interaction patterns and technology. My primary goal is to be engaged creatively and purposefully.
My focus was on exploring how a small advertising and branding agency can integrate ethnographic methods to better understand their clients and create better-designed campaigns and brands.
At (echo)witness, the main focus was on an appreciation for all creators, doers and artists. I established and designed an apparel line, oversaw all marketing and social media efforts and conceptualized, designed and oversaw the building of www.echowitness.com, featuring e-commerce capabilities and a daily blog.
Consulted multiple small businesses on media, design and brand experience. My clients included: Princess Know It All (an online magazine and lifestyle show), The Ranch (a recovery center outside of Nashville, TN) and Project Artisan (an ethical fashion web portal).
While at SDSU, I helped the Journalism department organize and execute film and photography projects. My responsibilities included scheduling, filming and editing interviews and sporting events, creating brochures and marketing materials and organizing events for the department.
Throughout my college career, I worked at Daktronics, (a recognized world leader in scoreboards, LED video displays, digital billboards and sound systems). In the corporate office, I created marketing documents, wrote and reviewed manuals, translated sales literature and company documents and was responsible for internal and external communications. From May to August 2007, I completed a 3-month internship in the German office where I continued these responsibilities.
Courses include:
Design Research, Strategic Design Thinking, Experience Research, Strategic Information Design, Human Computer Interaction